Conducting surveillance on SEO ordered pages using Python
Python programmers use a variety of innovative libraries to automate repetitive tasks. SEMrush, Ahref, and other digital marketing tools provide unique and helpful tools for digital marketing pros. One of them is gap analysis or competitor analysis. Even Search Engine Optimization as well as paid media professionals can benefit from competitive analysis.
To spy on your competitors, use a gap analysis/competitor keyword analysis tool. Also, learn who your genuine Google search competitors are. The tool was created since your local competitors may not be your online opponents. They are two distinct platforms. Keeping a watch on the online competition is a simple method to learn about the market.
To install them, go to the terminal and do the following commands.
from googlesearch import search
import pandas as pd
Now, let’s say our search query is “Digital Marketing in the IN”. If we want to go to google.com (assuming I am in the India) let’s search for “Digital Marketing in the IN”.
query = "Digital Marketing in IN"list_of_urls = []
competitorslist = []for j in search(query, tld="co.in", num=5, stop=5, pause=2):
list_of_urls.append(j)
Here it will loop 5 times because of num=5. The parameters of the search() : search(query, tld=’com’, lang=’en’, num=10, start=0, stop=None, pause=2.0)
list_of_urls.insert(0,query)
competitorslist = [list_of_urls]competitors =
pd.DataFrame(competitorslist,columns = ['Query','Rank1','Rank2','Rank3','Rank4','Rank5'])print(competitors)
How to utilize this data:
Once you've copied all the data and run all the queries, you can build an excel sheet or spreadsheet to collect the data. You'll have a thorough understanding of your rivals who are engaged in online competition. Then you may arrange them according to the most popular pages and begin specifically examining their contents, keywords, and rankings. This will assist on-page SEO in producing content that ranks and PPC advertisers in avoiding costly keywords or competitive conditions.